Physiotherapy and podiatry

They decide the same day,
and choose whoever makes it easy.

When someone searches for a physiotherapist, the appointment is already half decided. They look at who has a slot this week, whether their insurance covers it and whether they can book without having to call.

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What really decides

The people who choose you based on your online presence
are the ones you’ll get to meet.

We make sure they see you through SEO, and we make sure they choose you through design, effectiveness and consistency.

The Monday after the matchThey wake up with a sore knee, search for “physio near me” on their phone and call the first one who can see them this week.
With the referral in handThey’ve been prescribed ten sessions. They look for somewhere near home and, before anything else, check whether their insurance covers them.
Training for a raceThey want to reach the start line in one piece. They search for gait analysis or sports physiotherapy and choose whoever best explains what they’ll do.

The channels that work in physiotherapy

Each channel does a different job.

These are the seven that perform best in physiotherapy and podiatry, what each one solves and how soon you’ll notice it. In the audit we decide which ones come first in your case.

Google Business Profile and map
Here the appointment is decided by proximity

People search for “physio near me” with their phone in hand and call whoever appears first, has a slot and is on their way. It’s the channel that brings the most appointments in this sector.

WeeksNo media costThe foundation
Insurers, clearly visible
The first filter for many people

Which insurers you work with should be visible at a glance, not three screens down. When it’s clear, the calls you get are to book, not to ask.

ImmediateZero costFilters very well
Booking without calling
Booking at eleven at night

Many people search once they’re home, with the practice closed. An online booking button captures the appointments that can’t be made by phone at that hour.

Noticeable within daysFills gapsHighly measurable
Google Ads by condition
Today’s need and the considered choice: two different ads

Someone looking for an appointment this week and someone calmly choosing who to trust with a long recovery are convinced by different messages.

Noticeable within daysRequires investmentHighly measurable
One page per specialty
Pelvic floor, sports, dry needling, insoles

Each specialty has its own search and its own patient. “Custom insoles” or “gait analysis” are very specific searches with less competition than “physiotherapist”.

One or two monthsCumulative effect
Reviews and good old word of mouth
Here people recommend by full name

People recommend their physio to their family and teammates. Asking for the review at the right moment turns that recommendation into something people who don’t know you can find too.

OngoingAlmost zero cost
The next session and the check-up
The bookings you’ve already earned

A treatment is several sessions followed by maintenance. A timely reminder of the next one fills the schedule without spending a cent on acquisition.

ImmediateRecurring revenue

Why work with me

I work with businesses
that care for health.

Specialising in healthI don’t do generic marketing that “also covers physiotherapy”: health is my speciality, with dental, veterinary and fertility clinics, psychology, nutrition, and now physiotherapy and podiatry too. I know the pattern of how someone looking after their health decides, even though each sector has its nuances.
I know what reassures people who’ve never beenWhat convinces here is knowing what will be done. Showing the treatment room, the equipment and what the first session is like carries more weight than any adjective, and brings in people who have already made up their mind.
One professional per areaI don’t pit two practices in the same neighbourhood against each other with the same strategy. If I already work with someone near you, I’ll tell you on the first call.
I know what can’t be promisedHealthcare advertising is regulated: the registration number must be visible and a cure can’t be guaranteed. You can communicate very well without crossing the line.
You talk to meThere’s no account passed through three pairs of hands before it reaches you. I handle your case from start to finish, and when something very technical is needed, I bring it in and remain accountable for the result.
Measured all the way to the appointmentLikes are useful for understanding what’s happening. What I look at is how many people call or book, which channel they come from and how many end up on your treatment table.

What people usually ask me

Questions from physiotherapists.

Do you work with other physios in my area?I don’t pit two practices in the same neighbourhood against each other. If I already work with one near you, I’ll tell you before we start and you decide.
I mostly work with insurers. Is this for me?Yes, and the strategy changes. If your insurance schedule is already full, the interesting part is attracting private patients, who leave a higher margin per session.
What if I only do podiatry?It shows more, not less. “Custom insoles” or “gait analysis” are very specific searches, with less competition and strong intent to book.
Do I need to appear on camera?It helps, because people choose the person who will treat them. But the treatment room, the equipment and the way you work can be shown very well without you appearing.
How long does it take to notice?It depends on the channel. Your Google Business Profile shows results within weeks, ads within days, and online booking makes a difference almost from day one. In the audit I’ll tell you what to expect from each.
Can you guarantee more people will come?No, and anyone who guarantees it is selling you smoke. What I do commit to is telling you what’s measured, how often, and what we’d do if it isn’t working.

The first step

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