Fertility clinics

A decision that’s made
slowly and with great care.

Whoever arrives at your clinic has been researching for months. They’ve compared three or four, read everything they could find and arrive with their questions written down. By the time they book the first visit, they’ve almost decided. That journey can be supported.

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How they reach you

Months of reading
before the first call.

It’s the most researched healthcare decision and the one made most slowly. That means there’s plenty of time to support people well, and that the work is done long before the phone rings.

Months beforeThey start by reading, without naming any clinic yet. They just want to understand what options exist.
ComparingThey look at three or four and choose the one that explains the whole process calmly and without small print.
The first visitThey arrive knowing far more than you think, with their questions noted on their phone.

The channels that work in fertility

Each channel does a different job.

These are the seven that perform best, what each one solves and how soon you’ll notice it. In the audit we decide which ones come first in your case.

Google Ads
Separating each treatment

Someone looking for egg donation, someone looking for IVF and someone looking to freeze their eggs are at different stages and have different value.

Noticeable within weeksHigh ticketHighly measurable
A website organised by treatment
Process, timelines and price

Someone comparing four clinics chooses the one that leaves them with the fewest unanswered questions, and that’s won with detail, not adjectives.

One or two monthsCumulative effect
Reputation
Almost everything is decided here

In no other sector do people research so much before deciding. They read reviews in full, look for opinions on forums and see how the clinic responds when something hasn’t gone well.

OngoingDecisive
Remarketing
For a decision that takes months

Hardly anyone books on their first visit to your website. They come back three or four times over several weeks, often from another device.

ImmediateRecovers investment
Google Business Profile and map
The final check

Even if the decision doesn’t start on the map, it almost always passes through it before calling: opening hours, photos, how to get there and the most recent reviews.

WeeksNo media cost
International patients
Egg donation and other languages

Spain welcomes people from across Europe for treatments that aren’t permitted in their own country or have waiting lists of years.

MonthsHigher ticket
Follow-up between the visit and treatment
The gap where people are lost

Between the first consultation and starting treatment, there are weeks of doubts, quotes and conversations at home.

ImmediateNo media cost

Why work with me

There’s a way
of doing things here.

I’ve been through itI had my baby through fertility treatment. It was through the public health system, so I didn’t have to compare clinics, but I went through everything else: the waiting, the uncertainty and wishing someone would properly explain what was coming. I know what information is missing, because I missed it myself.
I come from a hospitalI spent years as a nursing assistant. I know how someone behaves when they’re going through something difficult, and in fertility that’s exactly who’s on the other side of the screen.
I don’t work with pressureI won’t write an ad that pushes people with time pressure. It isn’t needed and it doesn’t hold up: anyone making this decision has already thought about it more than anyone.
I know what can’t be promisedHealthcare advertising is regulated and results can’t be guaranteed. You can be clear and transparent without crossing that line, and that’s where a serious clinic stands out most.
One clinic per areaI don’t pit two clinics in the same city against each other with the same strategy. If I already work with someone near you, I’ll tell you on the first call.
You talk to meThere’s no account passed through three pairs of hands before it reaches you. I handle your case from start to finish, and when a specialist is needed, I bring them in and remain accountable for the result.
Measured all the way to the first visitNot to the click or the form. What I look at is how many people get to sit down with you, which channel they come from and how much it cost.

What people usually ask me

Questions from fertility clinics.

Can I advertise my success rates? Very carefully. Healthcare advertising is regulated, and a rate presented without context can read as a promise of pregnancy, which is exactly what can’t be done. Results can be communicated transparently, explaining what they refer to and under what conditions.
How do you attract patients from abroad? With a website and campaigns in their language, and above all by explaining the trip: how many journeys are needed, how many days they have to stay here and what can be done from home. That’s the doubt that holds people back, more than the price.
Can you guarantee more people will come? No, and be wary of anyone who does. What I do is agree with you what we’ll measure and how often, so you can judge for yourself whether it’s working without relying on my word.
How long does it take to notice? Longer than in other sectors, because the decision takes months. Ads bring enquiries within weeks, but the full journey until someone starts treatment is measured in quarters. I’ll tell you what to expect before we start.
And the tone? It’s a very sensitive subject. It’s the part I take most care over. No urgency, no images that play on hope, no promises. Clear information, the process explained and a human approach, which is also what works best.

The first step

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