A nutritionist explaining a plan to a patient in her practice

Nutrition and dietetics

They compare prices,
but the before-and-after is what decides.

They look at several accounts before writing, compare prices between practices and choose whoever shows real results, not promises.

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What really decides

The people who choose you based on your online presence
are the ones you’ll get to meet.

We make sure they see you through SEO, and we make sure they choose you through design, effectiveness and consistency.

JanuaryThey search for “nutritionist near me” with their new year’s resolution freshly made, and compare the prices of the first three they find.
Before an eventThey have a date in mind and want visible results. They choose whoever explains things realistically and gives them a clear plan.
After watching a reelThey come from Instagram, not Google. They’ve seen the before-and-after before even looking at your website.

The channels that work in nutrition

Each channel does a different job.

These are the seven that perform best in nutrition, what each one solves and how soon you’ll notice it. In the audit we decide which ones come first in your case.

Google Business Profile and map
Showing up when people compare by area

People search for “nutritionist near me” or “online dietitian” and compare prices among the first results.

WeeksNo media costThe foundation
Instagram, not just the website
This is where the decision really happens

Before looking at your website, they’ve already seen your Instagram. Content with real results sells more than any text.

OngoingBuilds trustBrings followers
Google Ads
Urgent and considered: two different ads

Someone searching “lose weight before the wedding” and someone searching “nutritionist for diabetes” aren’t at the same stage or looking for the same thing.

Noticeable within daysRequires investmentHighly measurable
Before and after, shown well
The proof that really convinces

With the patient’s consent, it’s what converts best in this sector. It’s shown with care and without promising what can’t be promised.

OngoingHighly persuasive
One page per goal
Weight loss, sport, medical conditions, pregnancy

Someone looking for help with diabetes and someone wanting to get lean for a competition don’t want to read the same text.

One or two monthsCumulative effect
Reviews and testimonials
What people read before signing up

Here people share their experience with pride, and that carries a lot of weight: reviews and testimonials are among the most convincing things there are.

OngoingAlmost zero cost
Follow-up and renewal
Plans that renew themselves

A nutrition plan has an end date. A timely reminder about the check-up or renewal is recurring revenue you’ve already earned.

ImmediateRecurring revenue

Why work with me

I work with businesses
that care for health.

Specialising in healthI don’t do generic marketing that “also covers nutrition”: health is my speciality, with dental, veterinary and fertility clinics, psychology, and now nutrition too. I know the pattern of how someone looking after their health decides, even though each sector has its nuances.
I know what to show and what not toThe before-and-after is your best argument. I know how to present it so it adds credibility and always stays within what’s allowed.
One professional per areaI don’t pit two practices in the same neighbourhood against each other with the same strategy. If I already work with someone near you, I’ll tell you on the first call.
I know what can’t be promisedAdvertising for health services is regulated, and promising a specific weight loss isn’t allowed. You can communicate with real results without crossing the line.
You talk to meThere’s no account passed through three pairs of hands before it reaches you. I handle your case from start to finish, and when something very technical is needed, I bring it in and remain accountable for the result.
Measured all the way to the appointmentLikes are useful for understanding what’s happening. What I look at is how many people visit or write, which channel they come from and how many end up booking an appointment.

What people usually ask me

Questions from nutritionists.

Do you work with other nutritionists in my area?I don’t pit two practices in the same neighbourhood against each other. If I already work with one near you, I’ll tell you before we start and you decide.
Can I show my patients’ before-and-after?Yes, always with their explicit consent and without promising that the same will happen to everyone. Done well, it’s your best tool.
Do I need to appear on camera?It helps a lot in this sector, more than in others, because people buy into trust in the person. But if you’d rather not, there are ways to show your work without you appearing.
Can I promise people will lose X kilos?No. Advertising specific health results is regulated. You can show what has already happened, not promise what will happen.
How long does it take to notice?It depends on the channel. Your Google Business Profile shows results within weeks, ads within days, and Instagram content is ongoing. In the audit I’ll tell you what to expect from each.
Can you guarantee more people will come?No, and anyone who guarantees it is selling you smoke. What I do commit to is telling you what’s measured, how often, and what we’d do if it isn’t working.

The first step

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