An agency fordigital marketingand web design

Web design, SEO and advertising so people find you and choose you.

If they search for you,
it’s because they need you.

If they find you,
it’s because you show up.

Whether they trust you
will depend on how
you show it.

Want them to choose you?

Book your audit

Your presence and visibility
are your calling card

Let’s make it perfect

Book your audit No commitment · reply within 24 working hours

Specialised in health

Trust is earned before the first appointment.

Making their experience better is up to you.
Getting them to you is up to me.

Dental clinics

People who compare several clinics before booking and choose the one that leaves them with the fewest doubts.

See how I work with dental clinics Veterinary clinics

People looking for a place where their animal, a member of the family, will feel as comfortable as possible.

See how I work with veterinary clinics Opticians

People who compare prices and brands on their phone and arrive at the shop with their mind half made up.

See how I work with opticians Hearing centres

The person searching isn’t always the one who’ll wear the hearing aid, and the two decide together.

See how I work with hearing centres Orthopaedic shops

People who arrive on the day of discharge, in a hurry and unsure what they need, choose whoever explains it clearly.

See how I work with orthopaedic shops Psychology

They search privately, long before writing the first message, and choose whoever answers their doubts before they have to ask.

See how I work with psychologists Nutrition

They compare prices, but the before-and-after is what decides. Instagram carries as much weight as the website, or more.

See how I work with nutritionists Physiotherapy and podiatry

They search on their phone with the appointment half decided, and choose whoever has a slot this week and accepts their insurance.

See how I work with physiotherapists Aesthetic medicine

They compare for months before writing, and choose the doctor who explains things most clearly.

See how I work with aesthetic medicine Fertility clinics

People who arrive full of questions compare and choose the clinic that explains everything calmly and clearly.

See how I work with fertility clinics

Other sectors

Web design for any sector

Health is my speciality, and I design websites for businesses of every kind. If yours is in another sector, tell me what you need.

Tell me about your project

Your calling card

Being chosen depends on two things: how much they see you and how they see you.

Your calling card is everything someone gets to know about you before sitting down with you. And it’s built from those two pieces.

How much they see youIf you don’t show up at the moment someone searches for what you do, there’s nothing to decide: you’re not on the list. That’s worked on through SEO, your Google Business Profile and ads, and it’s what puts your name in front of people who were already looking for you.

How they see youOnce they’re looking at you, everything counts: the photos, what they read, how long your website takes to load, whether they understand the process and the price, whether they see people or just equipment. That’s worked on through design and content, and it’s what turns a visit into an appointment.

Your client’s journey

The path your client takes before reaching you.

Nobody arrives by chance. They go through five steps, and they can leave at any of them. These are the steps, and what I do at each one.

01

Searches

At eleven at night, from the sofa. You show up, and your presence gets them interested in you.

Local SEOBusiness profile

02

Compares

They look at your photos and reviews, and at those of three others. They decide based on what they see, what you show and how you make them feel.

ReviewsPhotographyBrand identity

03

Visits your website

They have ten seconds to know whether they’re in good hands. A fast, attractive, informative website that answers what they’re looking for creates far more interest.

Web designUser experience

04

Gets in touch

And waits. Replying quickly is what turns an enquiry into an appointment.

AutomationWhatsAppEmail

05

Arrives at your door

And everything before decides how they walk in. If the journey went well, they arrive relaxed and already trusting you.

BrandContentAdvertising

What I can take on

Everything you need,
in one place.

You can hire them separately or combined. The more that are covered, the more they reinforce each other, but each one works on its own.

Audit and strategy

I look at your real situation, your competitors and your numbers, to decide where to start and what to expect from every euro you invest.

Web design and development

Fast, clear websites built around the journey your client takes before deciding. With booking one click away.

Brand identity

A voice and a look of your own, consistent everywhere people see you, so you’re recognised at a glance.

SEO and local search

Be found by people already searching for what you do, with your Google Business Profile showing on the map of your area and fully up to date.

Google Ads campaigns

For people searching urgently or looking for a specific treatment. Each intent with its own ad and page, measured all the way to the appointment.

Meta Ads campaigns

Facebook and Instagram for decisions that take time: cases, testimonials and campaigns organised by goal and adjusted every week.

Social media management

Thoughtful content and a steady presence that builds trust before anyone gets to the point of booking.

Reviews and follow-up

Asking for reviews at the right moment, sending check-up reminders and getting back in touch with people who enquired but never came. Without overwhelming anyone.

NewVisibility in AI search

More and more people ask ChatGPT or Gemini before deciding. Your brand gets ready to appear there too, and to be recommended.

Not sure which ones you need? That’s exactly what the audit tells you.

How I work with you

From audit to results, in four steps.

Once I know at which step of the journey you’re losing clients, this is how I fix it. I handle your case from start to finish: the audit, the strategy and the decisions. When a specialist is needed, I bring them in and remain accountable for the result. Nobody here passes you on and disappears.

I analyse your clinic, your goals, your competitors and the real opportunities for growth.
I design a strategy in which every campaign plays a specific role in the client’s journey.
Ads, audiences and journeys designed to maximise the return on your investment.
Campaigns evolve with data and testing. Advertising is never left to run on its own.

Who’s behind it

From the hospital to design and digital marketing.

Elena Gonovi
Founder of Karumax

I’m Elena Gonovi, founder of Karumax, a digital marketing and web design agency specialising in health.

Before designing, I spent years working in a hospital. There I learned a great deal about emotional management, applying the psychology theory I was studying at the same time. That’s why I know that a worried person doesn’t judge your technique: they judge whether they feel in good hands, and they decide that long before you see them. By then you’ve already had to build a kind of trust that’s very hard to create through a screen.

Living human care while studying it taught me almost everything I know, and with it everything I can apply. Marketing opened another path for me: understanding both what the business needs and what the person looking for it needs.

That’s Karumax.

What people usually ask me

Frequently asked questions

How much does it cost to work with Karumax?

The price depends on the scope of the project, the channels involved and your clinic’s goals. I don’t work with fixed rates because every strategy is different. In the free audit I analyse your situation and give you a quote tailored to what you really need.

What do I need to start working together?

Access to your advertising and social media accounts (or setting them up if they don’t exist yet), a clear idea of your goal and a defined investment budget. I take care of the strategy, execution and optimisation.

What happens after I fill in the form?

I review your case and write to you within 24 working hours to schedule the audit call. In it we go over your current situation and I tell you, with no commitment, where I’d start.

How long does it take to see results?

It depends on the starting point, the sector, the client’s decision cycle and the channels used. That’s why I prefer to work with clear goals and metrics, track progress and decide based on data, rather than promise results by a specific date.

How are results measured?

With metrics that show the performance of each action and each channel. That’s what reveals what’s bringing in clients and where there’s room for improvement.

Is the goal to increase online presence?

Presence is only one part. The ultimate goal is to create real opportunities and win new clients. Every action has to be connected to that purpose.

Why a multichannel strategy?

Because your potential clients may discover you, research and decide through different channels. Coordinating those touchpoints builds a more complete presence and reduces dependence on a single source of new clients.

Does that mean being on every channel?

No. The priority isn’t being everywhere, but identifying which channels are relevant in your case. The strategy is built around your needs, resources and goals.

How do you decide which channels to use?

By analysing your audience, the market, your value proposition, the decision process and the available data. From there we define which combination makes most sense in your case.

The first step

Let’s get started,tell me a little about yourself.

Prefer to email me directly? info@karumax.com