An orthopaedic shop with products on the shelves

Orthopaedic shops

They look for you on the day
of discharge.

In a hurry, unsure what they need and asking in the hospital corridor. Whoever solves that urgency quickly and clearly keeps the client, and often the whole family too.

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What really decides

The people who choose you based on your online presence
are the ones you’ll get to meet.

We make sure they see you through SEO, and we make sure they choose you through design, effectiveness and consistency.

23:40They decide at night and search on their phone. They book with the one that feels calmest.
SundayThey compare three clinics and choose the one that already rang a bell from seeing it before.
Friday 18:05They ask about the price on WhatsApp and go with whoever explains it clearly.

The channels that work for orthopaedic shops

Each channel does a different job.

These are the seven that perform best for an orthopaedic shop, what each one solves and how soon you’ll notice it. In the audit we decide which ones come first in your case.

Google Business Profile and map
Showing up when there’s a rush

People search for “orthopaedic shop near me” with a prescription in hand and call the first one that’s open today.

WeeksNo media costThe foundation
Google Ads
What’s urgent and what gets compared

Someone who needs an adjustable bed for tomorrow and someone browsing insoles aren’t at the same stage.

Noticeable within daysRequires investmentHighly measurable
One page per product
Wheelchairs, beds, insoles, compression

Someone looking for a wheelchair and someone looking for compression stockings don’t want to read the same thing.

One or two monthsCumulative effect
Rental, clearly explained
What hardly anyone mentions

Many families don’t know they can rent instead of buying, and that’s the easiest way in you have.

WeeksLow barrierBrings repeat business
Referrers
Who sends you clients without you noticing

Orthopaedic surgeons, rehabilitation doctors, physiotherapists and care homes decide a large part of your turnover.

MonthsNo media costHighly profitable
Reviews
What people read before calling

People read how the family was treated and whether things were explained well, not the average rating.

OngoingAlmost zero cost
Replacements and follow-up
What’s already in your records

Insoles that wear out, the support belt that needs renewing, the wheelchair that’s been outgrown.

ImmediateRecurring revenue

Why work with me

I work with businesses
that care for health.

I come from a hospitalI spent years as a nursing assistant. I’ve often seen the moment a family is told their relative is being discharged and they don’t know what they need or where to get it.
I know how families arriveThe person who walks into your shop often isn’t the one who’ll use the product. They arrive tired, in a hurry and unsure what to ask. That changes what they need to hear beforehand.
One orthopaedic shop per areaI don’t pit two orthopaedic shops in the same neighbourhood against each other with the same strategy. If I already work with someone near you, I’ll tell you on the first call.
I know what can’t be promisedWhat you sell are medical devices and their advertising is regulated. You can communicate transparently without crossing the line.
You talk to meThere’s no account passed through three pairs of hands before it reaches you. I handle your case from start to finish, and when a specialist is needed, I bring them in and remain accountable for the result.
Measured all the way to the saleClicks and followers are useful for understanding what’s happening. What I look at is how many people come in or call, which channel they come from and how many end up buying or renting.

What people usually ask me

Questions from orthopaedic shops.

Do you work with other orthopaedic shops in my area?I don’t pit two in the same neighbourhood against each other. If I already work with one near you, I’ll tell you before we start and you decide.
My clients come with a prescription. Is this still useful?Yes, and precisely because of that. Relying only on the people doctors send you means relying on something you don’t control. One doesn’t rule out the other: both are worked on at the same time.
Do I need to appear on camera?No. It helps, but there are many ways to show an orthopaedic shop without you appearing. If you’d rather not, we work another way.
What about my clients’ data protection?Client data is never used for advertising. We work with aggregated data and with consent collected properly.
How long does it take to notice?It depends on the channel. Your Google Business Profile shows results within weeks, ads within days and work with referrers within months. In the audit I’ll tell you what to expect from each.
Can you guarantee more people will come?No, and anyone who guarantees it is selling you smoke. What I do commit to is telling you what’s measured, how often, and what we’d do if it isn’t working.

The first step

Let’s get started,
tell me a little about yourself.


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    Prefer to email me directly? info@karumax.com

    I do the analysis. You decide whether we go ahead.
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