A hearing centre with diagnostic equipment

Hearing centres

It’s almost never decided alone
by the person who’ll wear the hearing aid.

They usually come with someone, and often the person searching online is their son, daughter or partner. That’s two people with different doubts, and both need to find their answer before anyone picks up the phone.

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What really decides

The people who choose you based on your online presence
are the ones you’ll get to meet.

We make sure they see you through SEO, and we make sure they choose you through design, effectiveness and consistency.

23:40They decide at night and search on their phone. They book with the one that feels calmest.
SundayThey compare three clinics and choose the one that already rang a bell from seeing it before.
Friday 18:05They ask about the price on WhatsApp and go with whoever explains it clearly.

The channels that work in audiology

Each channel does a different job.

These are the seven that perform best for a hearing centre, what each one solves and how soon you’ll notice it. In the audit we decide which ones come first in your case.

Google Business Profile and map
Showing up in your area

People search for “hearing centre near me” and pick two or three from the map, checking opening hours and reviews before calling.

WeeksNo media costThe foundation
Google Ads
Price, brands and invisible models

Someone typing “hearing aids price” and someone typing a brand name are at different distances from buying.

Noticeable within daysHigh ticketHighly measurable
Campaigns for the family
The person searching isn’t always the one who wears it

Many searches are made by a son or daughter worried about their father, and that person needs to hear something different.

One or two monthsOwn audience
A page per product and trial
Types, fitting and trial

Someone torn between models and someone who just wants to know whether they can try them before paying don’t need the same page.

One or two monthsCumulative effect
Remarketing
For a decision that takes years

Between noticing their hearing is getting worse and walking into a centre, years go by, not weeks.

ImmediateRecovers investment
Reviews
Almost everything is decided here

People read how the fitting went and what happened when something didn’t sound right, not the average rating.

OngoingAlmost zero cost
Check-ups and maintenance
What’s already in your records

The annual check-up, the batteries, the replacement after four or five years.

ImmediateRecurring revenue

Why work with me

I work with businesses
that care for health.

I come from a hospitalI spent years as a nursing assistant. I know how someone behaves when they arrive worried at a place where they’re going to be seen, because I saw it every day.
I know why it takes them so longBetween noticing it and accepting it, years go by, and hardly anyone comes in by choice. That changes what needs explaining before the appointment: less about the device, and more about what they’ll get back.
One centre per areaI don’t pit two centres in the same neighbourhood against each other with the same strategy. If I already work with someone near you, I’ll tell you on the first call.
I know what can’t be promisedA hearing aid is a medical device and its advertising is regulated. You can communicate transparently without promising what can’t be promised.
You talk to meThere’s no account passed through three pairs of hands before it reaches you. I handle your case from start to finish, and when a specialist is needed, I bring them in and remain accountable for the result.
Measured all the way to the trialClicks and followers are useful for understanding what’s happening. What I look at is how many people ask for a trial, which channel they come from and how many end up being fitted.

What people usually ask me

Questions from hearing centres.

Do you work with other centres in my area?I don’t pit two centres in the same neighbourhood against each other. If I already work with one near you, I’ll tell you before we start and you decide.
Should the ads target the user or the family?Both, but separately. The person who’ll wear the hearing aid and the person who worries about them have different doubts and need to be spoken to differently.
Do I need to appear on camera?No. It helps, but there are many ways to show a centre without you appearing. If you’d rather not, we work another way.
What about patient data protection?Patient data is never used for advertising. We work with aggregated data and with consent collected properly.
How long does it take to notice?It depends on the channel. Your Google Business Profile shows results within weeks, ads within days and SEO within months. In the audit I’ll tell you what to expect from each.
Can you guarantee more people will come?No, and anyone who guarantees it is selling you smoke. What I do commit to is telling you what’s measured, how often, and what we’d do if it isn’t working.

The first step

Let’s get started,
tell me a little about yourself.


    So I can address you by name.


    This is where you’ll hear from me.


    Optional. Only if you’d like to.


    Optional, but it helps me get to know you and move faster.


    As much or as little as you like. Tell me what you’d like, so I know what you need.

    I’ll reply within 24 working hours.

    Prefer to email me directly? info@karumax.com

    I do the analysis. You decide whether we go ahead.
    Book your audit