A modern optician’s shop with shelves of frames

Opticians

They compare you with the shop across the street
before walking in.

They check prices, brands and reviews on their phone, and arrive with their mind half made up. What they can’t compare online is how you test eyes and how you treat people, and that can be shown before they walk through the door.

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What really decides

The people who choose you based on your online presence
are the ones you’ll get to meet.

We make sure they see you through SEO, and we make sure they choose you through design, effectiveness and consistency.

23:40They decide at night and search on their phone. They book with the one that feels calmest.
SundayThey compare three clinics and choose the one that already rang a bell from seeing it before.
Friday 18:05They ask about the price on WhatsApp and go with whoever explains it clearly.

The channels that work for opticians

Each channel does a different job.

These are the seven that perform best for an optician, what each one solves and how soon you’ll notice it. In the audit we decide which ones come first in your case.

Google Business Profile and map
Showing up on your street

Most people search for “optician near me” and choose from the map without scrolling any further.

WeeksNo media costThe foundation
Google Ads
Glasses, contact lenses and brands

Someone searching “progressive lenses price” and someone searching for a specific brand aren’t at the same stage and don’t have the same value.

Noticeable within daysRequires investmentHighly measurable
One page per service
Progressive lenses, contact lenses, children

Someone looking for contact lenses for their child and someone looking for progressive lenses don’t want to read the same thing.

One or two monthsCumulative effect
Meta Ads
What catches the eye

Frames are chosen by looking at them, and that’s shown better on Instagram than anywhere else.

One or two monthsRequires investmentBuilds demand
Reviews
What sets you apart from the chains

Hardly anyone writes about the glasses: they write about who helped them and whether they can finally see well.

OngoingAlmost zero cost
Social media
Shop window and closeness

This isn’t about capturing, it’s about accompanying. It makes your name familiar when it’s time to change glasses.

MonthsBuilds your brand
Eye tests and replacements
What’s already in your records

Next year’s eye test, contact lenses running out, the child who grows and needs a new prescription.

ImmediateNo media cost

Why work with me

I work with businesses
that care for health.

I come from a hospitalI spent years as a nursing assistant. I know how someone behaves when they arrive worried at a place where they’re going to be seen, because I saw it every day.
Price gets compared hereIn optics, price is compared like in few other places, and cutting it is a fight you can’t win against a chain. You win by showing the eye test and who carries it out.
One optician per areaI don’t pit two opticians in the same neighbourhood against each other with the same strategy. If I already work with someone near you, I’ll tell you on the first call.
I know what can’t be promisedGlasses and contact lenses are medical devices and their advertising is regulated. You can communicate transparently without crossing the line.
You talk to meThere’s no account passed through three pairs of hands before it reaches you. I handle your case from start to finish, and when a specialist is needed, I bring them in and remain accountable for the result.
Measured all the way to the saleClicks and followers are useful for understanding what’s happening. What I look at is how many people come in for an eye test, which channel they come from and how much they end up buying.

What people usually ask me

Questions from opticians.

Do you work with other opticians in my area?I don’t pit two opticians in the same neighbourhood against each other. If I already work with one near you, I’ll tell you before we start and you decide.
Can I compete with the chains?Not by lowering prices: they have more margin to hold out. But you can by showing who tests eyes and how, which is the one thing their model can’t replicate.
Do I need to appear on camera?No. It helps, but there are many ways to show an optician’s without you appearing. If you’d rather not, we work another way.
What about my clients’ data protection?Client data is never used for advertising. We work with aggregated data and with consent collected properly.
How long does it take to notice?It depends on the channel. Your Google Business Profile shows results within weeks, ads within days and SEO within months. In the audit I’ll tell you what to expect from each.
Can you guarantee more people will come?No, and anyone who guarantees it is selling you smoke. What I do commit to is telling you what’s measured, how often, and what we’d do if it isn’t working.

The first step

Let’s get started,
tell me a little about yourself.


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    Prefer to email me directly? info@karumax.com

    I do the analysis. You decide whether we go ahead.
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